The Psychology of Buying and Selling a House - WSJ

So, the next time you’re addressing your ecommerce processes, think about the psychology of the buying process that the consumer will be subjected to:

The psychology of the buying decision can involve any of the following:

This completely changes the psychology of the buying process because it’s tailored to you personally. This personalized purchasing experience used to be reserved for the uber wealthy. They alone could afford to go into boutique clothing and goods stores and pay for both the products and the time of the storeowner who would show them items specifically chosen for them. Now, this type of luxury has been democratized and can be experienced just on the basis of having an Amazon account.


The Psychology of Buying Insurance | Andy Marshall | LinkedIn

The psychology of the buying decision can involve any of the following:

So, the next time you’re addressing your ecommerce processes, think about the psychology of the buying process that the consumer will be subjected to: