Owner of Mueller Media suggests many hypothesis of the effect of media on politics. For example, if a politician's image is severely damaged then the people will eventually decide if its really as bad.
The mass media in the Philippines, being the universal source of information, contributes a great influence on our thinking and behavior. This term paper will focus about the impact of media coverage on elections and how it persuades the electorates' behavior. My purpose is to explore the effects of mass media on political power in the Philippines and to show how the media simultaneously disrupt and defends the status quo including the advantages and disadvantages during election campaigns. The first part of this paper will provide and support the ideas of how a fair election is measured in a democratic country. It will also focus on the media's substantial role on the voting behavior that will contribute towards a greater understanding of mass media in our country. The second part deals about the past situation of the media which concerns the different election frauds, corruption, and violence. I will also add an overview about the media's monopoly and commercialism. But among these, the most favorable part is the emergence of the new media through the use of the introduced technology. I will also discuss how the different forms of media campaigning using various campaign strategies through TV ads, polls, debates and others can persuade the voters. Furthermore, this term paper will also argue about the effect of money on election results, whether it is an advantage or a disadvantage to the political candidate. Lastly, I hope to show that communication and persuasion works between the media and the public, that we and others can also influence the media.
The Effect of Media on Politics