You may be extremely excited about your business, but the cover letter for your business plan has to be written for the people who will read it. For example, if you’re sending out a business plan seeking investors, keep in mind the clichés that they see every day. One of the biggest is any wording that describes your business as an “exciting opportunity.” Instead, use the first sentence in the cover letter to provide an engaging point about your business that sets it apart from your competition.
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