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Most of the ads were produced by the American Cancer Society and the American Lung Association, and they were so good that the tobacco industry began to panic. "The opinion of many top-level tobacco people," one former tobacco executive told a reporter in 1969, "is that as things stand they'd just as soon have cigarette commercials banned if by that they could in effect get the anti-smoking commercials banned, too." When it became clear that smoking rates were indeed dropping, the tobacco chiefs asked Congress to ban them from television, much against the will of the broadcasters, who stood to lose hundreds of millions of dollars a year. (The tobacco companies didn't want to withdraw voluntarily, because that might confer a market advantage on those who stayed.) The industry figured that once those pesky counter-ads were gone the decline in smoking would stop. They were right.
Nixon signs legislation banning cigarette ads on TV and radio
Almanac. July 27, 1965. Cigarette smoking and health. President Johnson signed bill requiring warning labels on cigarette packs. Winston tastes good like a cigarette should. As of 1970, cigarette commercials banned from tv. [April 1, 1970: Nixon signs legislation banning cigarette ads on TV and radio ] Just over 42 million American adults continue to smoke. About 1 death in every five due to smoking.